Privacy & Cookies

Privacy & Cookies

Recent legislation from the European Union has meant that websites must provide clear information about their use of cookies to their customers. We want to ensure that you, as our valued customer, are fully aware of the use of cookies on our website. We are proud of our reputation as a transparent and honest retailer that you can trust.

What are cookies?

Cookies are small text files stored on your computer when you are browsing the internet.
They help track your use of the site and to personalise your journey around the website. These cookies can be stored so that if you return to a website, that website server can recall the information from the cookies to tailor your experience of the website. The cookies store information only for as long as you are viewing the website.

How do we use cookies?

At, we use cookies to help you shop our website more effectively and to reserve products online. We do not store personally identifiable information in our cookie data. We also use some carefully selected third party suppliers to enhance your online experience and they will place cookies on your computer for use on our website too.

Are cookies safe?

Cookies are perfectly safe to be stored on your computer and almost all web browsers have cookie storing enabled as the default setting. However, all browsers have the option of disabling cookies being stored on your computer if you prefer.

How can I change my cookie settings?

Most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. If you feel you would like to change your personal interaction with cookies, you can adjust storage of cookies settings through your web browser by look at our Cookie control section.

What happens if I disable cookies?

Please note that disabling cookies on your browser will reduce your ability to reserve items online at, as we use cookies to process products in your reservation area. Disabling cookies will mean that you cannot reserve items through our website and disable features of many other websites.

Cookies on

We want to make sure you are fully aware of the cookies we use and what they do when you are shopping on

Here is a full guide to our cookies explaining the name of the cookie as it would appear on your computer, a description of what the cookie is used for and a rating from our technical teams on level of information held.

These are all the cookies currently used by our website and our approved suppliers.

Cookie name Description of the cookie and its purpose
A session ID cookie expires when you close your browser, or after 20 minutes of inactivity on the website. By storing your session, we can maintain your basket and its contents for longer during session.
Google Analytics We use Google Analytics to help provide us data about the way our customers use our websites to improve your experience. Google Analytics cookies record visitors, city locations, browser type and site journey. Google Analytics cookies do not record personal information. For a full description of Google’s use of cookies please visit: Cookies and Google Analytics.

Sharing our pages online

On you are able to share certain pages with your friends and networks through third party sites such as FacebookTwitterShareThisGoogle+ and LinkedIn.

If you choose to share via these networks, you may have cookies from these networks stored on your computer. These cookies are not something we control and are sent to you by the third party site you share through. Click the links above to learn about the network’s policy on privacy and cookies.

Cookie control

Cookies are usually enabled by default on your browser, so if you have not changed your settings, you should expect to accept cookies from websites.

If you wish to change your cookie settings we have provided a guide below for you.

Please note that if you do disable cookies, you can allow cookies from certain approved websites by adding the website homepage to your exceptions list.

First, find out what your default web browser is on your computer, or the browser you use most often to access the internet. To work out what browser you are using, simply open the internet as usual and then follow the steps below:

PC Users

On the tool bar at the top of your browser click ‘Help’ and choose the ‘About’ option from the drop down. This will tell you the browser type and version.

Mac Users

Open the internet as usual and once open, click on the Apple icon in the top left corner and choose the ‘About’ option. This will tell you the browser type and version.

Once you know the browser you are using, you can find the cookie settings using the guide below relevant for your browser:

Internet Explorer 8 and earlier versions

  • Locate and click on the ‘Tools’ tab on the menu areas of your browser.
  • Select ‘Internet Options’.
  • This should open a pop up box with several tabbed options.
  • Select the ‘Privacy’ tab from the list.
  • Internet Explorer has a high, medium, low auto-adjust system for internet content handling. Configure your own settings by clicking the advanced tab and ticking the ‘Override automatic cookie handling’. Settings above ‘Medium’ will disable cookies. ‘Medium’ or below will enable cookies.

Mozilla Firefox

  • Locate and click on the ‘Tools’ tab on the menu areas of your browser.
  • From the list of options on the drop down menu, click on ‘Options’.
  • This should open a pop up box with several tabbed options.
  • Select the ‘Privacy’ tab from the list.
  • You should now have some options for ‘Tracking’ and ‘History’. Under the ‘History’ drop down menu, select ‘Use customer settings for history’ to adjust your cookie settings.

Google Chrome

  • Locate and click on the ‘Spanner’ icon.
  • From this menu, select ‘Settings’.
  • Within settings you will see tabs on the left hand side. Select the tab called ‘Under the Hood’.
  • Select the tab at the top called ‘Content Settings’.
  • This brings up your content controls including cookie permissions.
  • Select the option you feel most comfortable with.


  • Locate and click on the ‘Cog’ icon at the top of your browser.
  • From the list of options, select ‘Preferences’.
  • This should open a pop up box with several tabbed options.
  • Select the ‘Privacy’ tab from the list.
  • This will open the tab page that allows you to control cookie settings.


  • Click the ‘Opera file’ icon in the top left hand corner of your browser.
  • From the drop down list of options, highlight ‘Settings’ and then scroll across and select ‘Preferences’.
  • This should open a pop up box with several tabbed options.
  • Select the ‘Advanced’ tab.
  • Click on the ‘Cookies option’ on the left hand side.
  • This presents the cookie options for your use on this browser.

If you have another browser…

Please check the help settings within your browser or use a search engine to find answers on the best way to enable or disable cookies in your chosen browser. Please note, we are not responsible for the content on external websites.

If you want more information…

You can visit for an in-depth guide to cookies and how to control, delete and understand them.
Link to

Privacy on Dixons Travel

Who we are

In this Privacy Policy, references to ‘we’ and ‘us’ are to DSG Retail Ltd., trading as Dixons Travel, company number 504877. Registered office Maylands Avenue, Hemel Hempstead, Herts, HP2 7TG.

What information we collect

  • Any personal details you type in and submit, such as name, address, email address, etc.
  • Data which allows us to recognise you, your preferences and how you use this website. This saves you from re-entering information when you return to the site. This data is collected byfrom your navigation around the site. Please look at our section for more information on how we collect information and how you can disable cookies.
  • Your IP address which is automatically logged by our web server to note your interest in our website.
  • Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

What we do with your information

Any personal information we collect from you will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

  • to process your reservation, to maintain guarantee records and to provide after-sales service. We may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service.
  • to carry out security checks. This may involve passing your details to our Identity Verification partner, currently, who will check details we give them against public and private databases. This helps to protect you and us from fraudulent transactions); and
  • to comply with legal requirements, such as if you buy a TV or similar, we are obliged to pass your details to the TV licensing authority.

We are a subsidiary of Dixons Retail plc and we may need to pass the information we collect to other companies within our group for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us.

We would also like to inform you of various promotions, goods and services that may be of interest to you. These would come from any of our chains, including Currys, Dixons, PC World and Partmaster Direct, from our affiliates including The Link, or from carefully selected third parties.

You may be contacted by post, email, telephone, SMS or such other means as we regard as appropriate, including new technology. If you wish to receive these communications, please tick the ‘Yes’ box when entering your personal details. You may unsubscribe at a later date, if you wish.

Your rights

(1) You can ask us to update your personal information by emailing precise details of your request to

(2) You can ask us not to send you future marketing communications. To do this, simply click this link and submit your details.
We will then suppress your data from all direct marketing, although we will still keep it for processing your order and fulfilling customer service and after sale obligations. Alternatively, you can post your request to the address in (3) below.

(3) You also have the right to request a copy of any personal information we hold about you. To do this, simply write to us at the following address. Please enclose a cheque for £10 payable to DSG Retail Limited to cover our administration costs and proof of ID such as a copy of your driving licence or a recent utility bill:

Dixons Carphone

1 Portal Way


W3 6RS

Other websites

This privacy policy only covers Any other websites which may be linked to our website are subject to their own policy, which may differ from ours.