The PowerShot SX540 has an impressive 50x optical zoom and gives a broad focal range, from wide-angle and standard shooting, right through to super telephoto. It’s perfect for almost any subject, from sweeping landscapes to close-up portraits right through to shooting sports or wildlife from a distance. Intelligent optical image stabilisation counteracts camera shake and the creative effect modes will wow friends and family, including Creative Shot, Smart Auto and Hybrid Auto – the latter creates an HD (720p) movie summary of everything you've shot during the day. Capture every precious moment and awesome fast action scenes with the camera's highly responsive High-Speed Burst feature.Zoom Framing Assist helps you to keep track of distant subjects at high zoom at the touch of a button, and the HS System maintains clearer shots, even in low light. Plus, you can easily upload photos and videos to your smartphone with the integrated WiFi and share straight away.