Michael Kors Launches Iconic Runway Watch As A New Smartwatch
Michael Kors announces the return of its iconic Runway watch as an innovative touchscreen smartwatch—a fresh, eye-catching addition to the popular Michael Kors Access collection. In the next evolution of wearable technology, the Runway smartwatch offers a new highly personalized experience with heart-rate tracking, swim-proof technology, NFC payment methods, GPS functionality and more. In addition to the three classic stainless steel platings, the brand is also introducing its first ever silicone-strap styles within the group—perfect for the customer who wants a smartwatch that transitions from a workout to a night out with ease.
Equipped for your every need, the Runway touchscreen smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to monitor and track. Additionally, updates to the My Social app—a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials—will allow you to customize your social photo dials with Michael Kors-themed stickers.
Other features include:
Track heart rate across multiple types of workouts using Google Fit.
Track swim workouts through third-party fitness apps.
NFC payments through Google Pay* allow the customer to make purchases using their smartwatch.
Leave your phone at home when going for a walk, hike, ride or run with built-in GPS that records the distance right on your smartwatch.
Ask Google Assistant questions, make commands, set reminders and more.
Powered with Wear OS by Google™ and the Qualcomm® Snapdragon Wear™ 2100 SoC, the new Michael Kors Access Runway touchscreen smartwatch is compatible with both iPhone® and Android™ phones.
Fossil Q Venture HR and Fossil Q Explorist HR
As one of the first fashion brands to introduce this level of technology to their collection, Fossil shows consumers you don’t have to sacrifice fashion for function. Powered with Wear OS by Google and the Qualcomm® Snapdragon Wear™ 2100 Platform, the new devices offer enhancements to every facet of the day, with hardware including Heart-Rate Tracking, NFC, Untethered GPS and Swimproof Functionality. Thanks to optimized charge time, users can now charge their device within an hour to last all day.
Fossil entered the smartwatch market to fill the growing desire for tech that was beautifully designed and could be personalized. This new generation is no different: it is packed with the unique design traits allowing users to customize from strap to dial. There are 36+ exclusive dials, from fashion forward to novelty dials, and users can integrate an increasing number of third party apps to their device experience, as well as set social media photos as watch face backgrounds. Fossil is continuing to design smartwatches as only Fossil can, with a vintage-inspired approach to modern technology that lets customers find a watch that perfectly suits their authentic selves.
Called Fossil Q Venture HR and Fossil Q Explorist HR,these devices can transition through all parts of daily life thanks to added functionality packed into fashionable designs. This new generation of smartwatches ushers in a more holistic user experience from a Fossil smartwatch with key featuresand personalization options that consumers care about.
Key updates include:
Heart rate functionality was an important ask from consumers and a top priority for the Generation 4 Fossil Q line. Additionally, Fossil wanted to create exclusive watch dials that allowed users to easily access manual readings directly from their watch face. Whether going for a run outside or hitting the gym, you can automaticallytrack your heart rate during logged exercises with Google Fit.
- Take a manual heart rate reading and automatically track heart rate across multiple types of workouts using Google Fit
- Heart rate graphs show progress throughout a large variety of workouts and improves workout tracking experience
- Exclusive-to-Fossil dials have heart rate integrated into the designs, showingusers their beats per minute on their watch face at a quick glance
NFC allows users to have payment and transit capabilities directly on their device. Exclusively compatible with Google Pay (transit and pay currently available in select countries), NFC prevents users from having to pull out their card every time they need to complete a transaction. With a few taps, your card is ready on watch to streamline any checkout experience. Security is an obvious consideration, and users set up a unique lock code on their watch to help protect from any identity or data theft.
New untethered GPS capabilities allow the users track walks, and runs, hikes, bike rides, and more via Google Fit and third-party fitness apps without having to bring your phone along. Your watch will automatically map and track your location and distance during logged workouts!
Thanks to added swimproof functionality, users can track swim workouts, hang poolside or hop in the shower without risk of damaging their smartwatch. For consumers ready to hit the trails for a run or ride without taking their phone, music can be downloaded from third party apps directly to device.
With this new generation of watch, Fossil is bringing a unique, fun take on technology. With function-based dials, social sharing abilities and an immense amount of personalization opportunities, these watches truly allows users to “Make it Your Own.” The added functions like Heart Rate, NFC, and GPS will give users a 360-holistic way to track all parts of their lives, while keeping true to the authentic creative spirit of innovative watch design that Fossil was founded on more than 30 years ago.