A Decade of Beats


Beats by Dr. Dre (Beats) kicks off its 10 year anniversary celebration with the launch of its new Decade Collection comprised of its latest products, Beats Studio3 Wireless over-ear headphones, Beats Solo3 Wireless on-ear headphones, BeatsX wireless earphones, Powerbeats3 Wireless earphones and urBeats3 earphones, styled in red accents— a color that has become synonymous with the brand.

Launched in 2008, the Beats Studio headphone put Beats on the map: it created and dominated the premium headphone category, exposed an entire generation to a premium sound experience, and showed the music industry that consumers and music lovers are willing to pay for quality.

*Beats Studio3 Wireless also features a special debossed earcup and comes with a custom linen case.

Available for purchase in store and on the Reserve & Collect services.